About Us  Executive Team

The team at Brand2Media is made up of a dynamic combination of seasoned IT professional with years of industry experience, and entrepreneurs with the vision to help you stay ahead of the curve. Brand2Media brings a strong expertise coupled with in-depth knowledge of business process automation and e-commerce. Brand2Media is dedicated to taking your business higher and your vision to beyond the horizon. With our understanding and true professionalism we provide our clients with genuine solutions that exceed their expectations.


Chris Thierry
Chris Thierry Bio

Mr. Thierry is the dynamic business architect behind Brand2Media and parent company ETelesolv.com Inc. He has spent the last 10 years working with all of ETeleSolv and Brand2Media’s key customers including Motorola, Bell Aliant, DraftFCB, Ingram Micro Logistics, Loblaws, and RBC Financial group.

With experience in e-commerce, supply chain integration, logistics, accounting, marketing, electronic billing, and telecom, Mr. Thierry has a unique blend of business savvy and technological know how helps our clients understand the potential of today's internet.

Mr. Thierry holds a Bachelor degree in Management Information Systems and Marketing from John Molson School of Business at Concordia University.

Martin Lapointe, PMP
Martin Lapointe, PMP Bio

Mr. Lapointe is responsible for the day-to-day operations of Brand2Media, including client management, project planning and financial management. With over 10 years managing large teams in both software and web projects, Mr. Lapointe is in charge of leading Brand2Media’s enterprise level practices.

Prior to joining Brand2Media in 2006, Mr. Lapointe held various senior IT project management roles at Canoe and IC Axon. At Canoe, a Quebecor Media company, Mr. Lapointe lead the team charge of launching a new online classified property. At IC Axon, he managed programming teams in developing e-learning applications for large pharmaceutical companies.

Mr. Lapointe holds a Masters in Information Technology from the Université de Sherbrooke, and is PMP certified.

Hendrik Dimter
Hendrik Dimter Bio

Mr. Dimter has been with Brand2Media for 2 years and currently manages all of Brand2Media’s marketing and creative accounts, including Motorola’s online marketing initiatives. A true high performance German import, Mr. Dimter is always experimenting with new colors, layout and imagery. His passion for perfection makes him a world class designer.

Prior to working with Brand2Media, Mr. Dimter’s portfolio included working with such major clients as Deutsche Bank, Mercedes-Benz, Unilever, Volkswagen, and Deutsche Post

Eric Lee
Eric Lee Bio

Mr. Lee is a founding member of ETeleSolv and has over 10 years experience designing, programming and integrating enterprise systems. Today Mr. Lee is in charge of leading product development efforts for brand2commerce, brand2email, online credit card payment, EDI and XML products.

Some of Mr. Lee’s project credits include ShopMotorola.ca, Aliant’s eStore, Ingram Micro Portal, Toys R Us Sample Center (SKU Management), Motorola EMEA eMarketing System, and Brand2Email.

Mr. Lee holds a Bachelor of Commerce in MIS from the John Molson School of Business at Concordia University and is a Microsoft Certified Professional and CompTIA Certified

Paul Okeke
Paul Okeke Bio

Mr. Okeke is ETeleSolv's lead application designer and architect for Brand2Commerce. With over 10 years experience in enterprise class web applications he is at the cutting edge of the Web 2.0 design movement. Today Mr. Okeke leads the Brand2Commerce solutions group in design, analysis, and programming.

During his career with Brand2media, Mr. Okeke has worked to delivery projects for XS Cargo, Visions Electronics, and CBCI Telecom.

Mr. Okeke holds a Software Technology Certificate from McGill University.

Grant Needham
Grant Needham Bio

Mr. Needham is responsible for new client engagement. He is a dynamic and engaging personality with experience both in traditional and new media.

Prior to joining Brand2Media, Mr. Needham worked for Lycos Canada as Vice President, Sales, where he worked to revitalize the Lycos brand in Canada and build the company’s internet marketing revenue.

Until 1998, Mr. Needham was a professional soccer player as a member of Team Canada and the Montreal Impact, a professional soccer team in the USL. In 2007, Mr. Needham was voted to the Montreal Impact Hall of Fame and continues to be involved in soccer as a radio analyst for Impact soccer games.